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SARAWONG SS26 — close composition, Milan light
SARAWONG · Brand · 2025

SARAWONG SS26 Milan, one look.

SARAWONG BRAND 2025 EDITORIAL UGC 6 PHOTOS, 1 REEL Back to workBack
Brief

September in Milan, the week of SS26. SARAWONG asked for one look from the collection — photographed in passing, not on the runway.

A content trip already underway; a single piece pulled from the collection; an afternoon of early-autumn Milan light. Six frames and one reel, delivered the same week.

Process 04 STEPS · ONE AFTERNOON
  1. 01

    Read the brief

    One look from SS26, no production deck — frame the piece in passing rather than on the runway.

  2. 02

    Find the moment

    An afternoon already booked in Milan; pick the light, the wall, the hour. Nothing rebuilt for the camera.

  3. 03

    Cut to the bone

    Six photographs and one reel. Edit hard so each frame can stand alone in a feed scroll.

  4. 04

    Hand off the same week

    Files delivered before the next day's shows draw attention away from this collection.

SARAWONG SS26 — full silhouette
SARAWONG SS26 — detail crop

Colophon

Production notes
Direction
Daria Dombrovskaya
Brand
SARAWONG
Look
One, from SS26
Location
Milan
Light
Available, late September
Schedule
One afternoon, 2025
Deliverables
6 photographs + 1 reel
Notes
Editorial dispatch, not campaign
Direction

One look. One afternoon. Milan in September.

Less a campaign than a dispatch. The brief was minimal — pick the moment, frame the piece — and the result reads closer to an editorial postcard than a full collection shoot.

SARAWONG SS26 — second wide frame
SARAWONG SS26 — wide editorial frame, Milan light
SARAWONG SS26 — close composition
SARAWONG SS26 — closing frame

SARAWONG SS26, Milan — 1 reel

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