Missacc — Black beaded gown
Missacc · Brand

Missacc Two gowns, one prom.

Missacc BRAND EDITORIAL UGC 6 PHOTOS, 1 REEL Back to workBack
The brief

Missacc makes made-to-order occasion wear — prom, bridesmaid and formal dresses. This shoot covers the prom collection: two gowns, two moods.

The black beaded gown was photographed at a white-columned pavilion and shot with a second model, so the collection reads as a night out rather than a product listing. The pink satin gown moved indoors — wooden doors, chinoiserie walls, a white fur stole. Six frames and a reel, built for the run-up to prom season.

Look 01

Columns, weathered decking and flat winter light: a setting that lets black satin hold its shape.

Shooting two gowns together turns a product frame into an occasion — which is what a prom collection actually sells.

Missacc — black beaded prom gown, frame 1
Missacc — black beaded prom gown, frame 2
Missacc — black beaded prom gown, frame 3
Look 02

Pink satin gown

Blush satin against warm wood and patterned walls, finished with a white fur stole.

Missacc — pink satin gown with fur stole, frame 1
Missacc — pink satin gown with fur stole, frame 2
Missacc — pink satin gown with fur stole, frame 3

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